A merger that puts together the airline’s markets two biggest ULCC (Ultra Low Cost Carriers).
This week it was announced after a long time talking about these two companies coming together. Frontier which operates out of Denver, Colorado has decided to buy out and merge with Spirit Airlines, which operates out of Miramar, Florida.
The merger is expected to be complete by the fall. Putting the two companies together would create the 5th largest carrier in the country behind American, Delta, United and Southwest.
The companies promised consumers great fares including a billion dollar worth of savings. But one question that has been burning on the mind of many is will the popular “Big front Seat” of Spirit survive.
In the front of Spirit Airline flights consumers have a chance to upgrade to a 2×2 configured set soft, and comfortable leather seats at the front of Spirit’s.
These seats do not come with any other special services other than having a nicer seat and legroom. Big front seats do not come with free beverages or waiting service.
Neither of the Spirit or Frontier’s CEO’s would confirm that availability of the big front seat after the brands merge, and that they would follow what the customer data says. Whenever ever big companies merge the fear from regulators and consumers is if the reduction in competition will be bad for the consumer and resulting in bad customer service and the rising of prices.
Both CEOs promised that this merger will not result in higher pricing but the sale of more flights at a very affordable price. Spirit and Frontier are going for sales volume, instead of selling a few tickets at a higher price, they are selling many more tickets at a lower rate.
Combining companies will create one company with a bigger network and more routes.
Frontier’s strength is that it has lots of routes on the west side of the country, and they are very environmentally friendly. Spirit has the big front seat and even has started to roll out a cheap Wi-Fi option for customers on their newest aircraft, and its network is heavy in the United States at secondary big market airports, and in the Caribbean and Mexico.
Both companies also boast frequent flyer plans, Sprint’s Saver$ club, and Frontier’s Discount Den. How those two programs would be combined is also a burning question yet to be answered?
Maybe with a fresh start and a new public identity, this airline can reintroduce itself to Americans and create new public perception. If folks really learned how to fly an ULCC and what to expect instead of just laughing at online memes and jokes, low fares could be enjoyed by more and this brand could shine and bring lots of value to consumers.