Feeling out of place in the high-pressure fashion industry, Amanda Moore-Karim decided to combine her passion for couture, storytelling, and spirituality and create a space where like-minded Black fashionistas can heal.
Overview:
Based on a blog she started in college, Moore-Karim’s project features photography, a fragrance line, and Tarot-style readings for clients.
Built on Western beauty standards, with impossibly perfect models and air of exclusivity, the fashion industry seems like the last place to find racial healing for Black women combined with radical social change.
But Amanda Moore-Karim — a Black woman, HBCU graduate, fashion industry veteran and multidisciplinary artist with a certificate from a prestigious fashion institute — has created just that.
As a young person working in New York a decade or so ago, “I started to experience life as a Black woman in the industry and noticed being constantly pigeonholed into these freelance temporary positions and being challenged for my business acumen just because of the way I like to wear my hair,” she says. “And that experience alone led me to create my first project.”
That project is Luxy’s Haus, an eclectic, long-running, wide-ranging website and e-store that merges fashion, photography, literature and different facets of the Black experience, including exploring traditional gender roles and norms. But it also incorporates elements of somatic healing, with a book, self-produced magazines and an herbal fragrance line on its virtual shelves. Moore-Karim even offers virtual Tarot-like card readings, with Black-themed characters and symbols on the cards..
“Luxy’s Haus is literally like a house for all of my creativity,” Moore-Karim says, noting its content ranges from photo essays to tales from history to opinion pieces on current events. “My tagline is, ‘In my house, there’s always story time.’”
#HausOfArt #FashionHealing #BlackCreatives
