The Power of Names: The Story Behind ‘The Mushy Guru’
I grew up knowing my name wouldn’t be found on a keychain. This wasn’t because it lacked meaning; on the contrary, my mother created it with intention.
A story shaped my name. My mother found inspiration in a well-known soap opera character, admiring the strength she saw but not the spirit she felt. Consequently, she paused and chose differently. She added a D and an apostrophe, and in doing so, created something entirely her own. It became a name that carried distinction. Furthermore, it would not simply follow what existed, but quietly redefine it.
Beyond the Label
Names have a unique way of redefining things. Initially, we often believe our names define us. We assume they determine who we are allowed to be or how the world will receive us. Over time, however, we learn something truer. While a name may introduce us, our presence, our posture, and our willingness to contribute give it meaning.
Ultimately, how we show up defines us. This definition comes from the encouragement we extend and the inspiration we offer. Moreover, it stems from the value we add through the skills we choose to use.
A Second Name Emerges
In many ways, my mother named me twice. Years later, another name emerged: The Mushy Guru.
This did not arrive as a title or a declaration of expertise. Rather, it appeared as a reflection of care. The Mushy Guru is not about mastery in the traditional sense, nor is it about standing above or speaking over others. Instead, it is about standing close, listening well, and leading with heart. In this context, the word “guru” signals intention rather than authority. It reflects a deep level of care for what people care about.
Rooted in Connection
At its core, meaning anchors The Mushy Guru. It provides meaningful, useful stories that help you, alongside meaningful, useful solutions that heal you.
I share stories not for performance, but for connection, clarity, and momentum. In fact, these stories are meant to leave something behind that matters. We return often to the idea that it’s all in a name, especially when we think about the brands we trust. These are the ones we support and feel confident inviting into our lives. Although a name may draw us in, consistency, integrity, and heart build loyalty.
What Remains
We are currently living in a pivotal moment. Names may evolve, titles may shift, and brands may refine their expression. Nevertheless, none of that limits the work that began at the beginning. The heart work was present when someone first spoke the name, felt the mission, and quietly set the standard.
Therefore, the question is no longer what we will be called. The question is what will remain.
We must ask what stance will endure and what force will continue forward. We must determine what will stand firm as names change and the work continues with purpose. This is a dedication to meaningful stories and useful solutions. It is a commitment to care that is felt, not announced, and to standards that continue to shape what comes next.
Welcome to The Mushy Guru.
D’Ericka Stevenson is the Executive Editor of Promena Media
#TheMushyGuru #MeaningfulStories #IntentionalBranding
