Photo Courtesy of Time
Earlier this month, ‘Time’ named Sadé Muhammad as its next Chief Marketing Officer as the media conglomerate and news magazine company celebrates its 100th anniversary this year amidst an age of decline in print media. An experienced Forbes executive, Muhammad will be the first Black woman to take charge of the company’s top position.
The ‘Time’ represents the traditional print media at its best in the twenty-first century. In an era of industry-wide decline, the fortnightly news magazine is enjoying the most extensive reach in its history, and is currently considered the largest print news publication in the country. The company became an independent business entity in 2018 under the ownership of investors Co-Chairs Lynne and Marc Benioff. The network has accelerated is online presence in the years since, moving from a weekly to a twice-monthly schedule in 2020.
In the wake of the impending digital transformation, Sadé Muhammad will be taking control of the brand’s ‘integrated marketing’, ‘customer success’, ‘branded content’, ‘communications’, and the newly-created ‘impact division’. She expressed her delight and gratitude at the opportunity, telling her new colleagues: “My passion is harnessing the power of authentic brands to get audiences to listen and, in turn, unlock their unique power to affect change. TIME is one of the world’s most trusted storytellers and I am thrilled to bring our partners’ stories to life with imaginative ideas to inspire a smarter, better marketplace.”
Hailing from the New York City, Sadé Muhammad graduated with a bachelors in Magazine Journalism from Newhouse School of Public Communications at Syracuse University. As a young specialist, she was honored in one entry of the International News Media Association’s show ‘30 Under 30’ for her Achievement in Advertising.
Muhammad’s career began as an employee with the NBC Page Program, and spans an impressive range of work at multiple esteemed corporations over the course of decades. Before her appointment as the Time’s CMO, Muhammad founded and supervised the ‘Representation & Inclusion Practice’ while working at Forbes. The ‘Representation & Inclusion Practice’ is an award-winning B2B ad business that has earned Muhammad name for her innovation and talent in marketing.