The Super Bowl is the most watched sporting event of the year, and I know we’re all sad is over. Congrats to the Los Angeles Rams on their victory, but of course you can’t forget about the commercials. This year’s super bowl commercials cost an average of 6 Million for 30 seconds so I wanted to highlights my favorites.
Here’s My top 5. What’s your Favorites?
Lay’s “Stay Golden”
This ad was tailor-made for the Super Bowl. You can almost hear the Don Draper-style pitch. Two very likable, famous, and funny faces are dropped into a montage of ridiculous situations to keep you interested and giggling for 60 seconds. Created by High dive, a smaller agency jam-packed with Big Game vets, it capitalizes on a winning formula that works and continues to execute it in a variety of ways. Last year’s Ad Meter-topping Rocket Mortgage ad with Tracy Morgan? The funny guy in a montage of ridiculous situations. The best-rated ad of 2020 was the agency’s Jeep ad, “Groundhog Day,” starring Bill Murray. Funny guy, montage—you get the idea. Add to that the proven Rudd-Rogen chemistry, and you’ve hit standout Super Bowl levels
Nissan “Thrill Driver”
This is a 60 second spot, titled ‘Thrill Driver,” features 2023 Nissan Z and the all-electric 2023 Nissan Ariya with a supporting cast of all-stars including Nissan brand ambassadors Brie Larson, Danai Gurira, Dave Bautista, and Levy’s longtime good friend. This spot opens with Levy walking across a studio lot on what seems on a regular day until he happens upon Larson and the Z. Automotive spots are the meat and potatoes of any Super Bowl advertising lineup. These brands are a constant in the ever-shifting landscape of marketer trends and emerging industries. Toyota had a heart-warming Olympic story (again), Kia tried to split the difference between cute animals and innovation with a Robo Dog, and I’m not even going to acknowledge the comedic blasphemy of GM’s Austin Powers reboot spot. Both BMW and Nissan went with big, conceptual Hollywood takes. The former used Arnold Schwarzenegger and Salma Hayek Pinault as Greek Gods and didn’t quite hit the mark. Nissan, on the other hand, collected a fun variety of faces—Brie Larson, Danai Gurira, and Dave Bautista—to surround the legendary Eugene Levy in an action-flick spoof that uses the product as the central character throughout. Levy is as versatile as ever, going from goofy to suave quicker than you can say Armed and Dangerous. The Catharine O’Hara cameo is just a bonus
Amazon “Mind Reader”
This is the most viewed super bowl 56 commercial on YouTube on game day. The spot features celebrity couple Scarlett Johanson and Colin just exploring all the things that could go wrong if the amazon Alexa assistant could read people’s minds. Starring real-life husband and wife Scarlett Johansson and Colin Jost, the ad shows us what might happen if Alexa knows a bit too much about us. Since launching, the ad had racked up more than 50 million views on Amazon’s YouTube channel and garnered gleeful coverage by the global press. So by most metrics, it was a hit well before kickoff.
The “Austin Powers” franchise reunited
Austin Powers super bowl ad brings back four cast members from the original movies. Some cast members of the “Austin Powers” franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. The commercial includes cameos from Mike Myers, Rob Lowe, Heather Graham, Robert Wagner, Seth Green, and Mindy Sterling. The new spot hits many notes one would expect from a super bowl ad. It features new stars, is humorous, and leans heavily on nostalgia. Dr. Evil has pressed pause on his plans for world domination. That’s because he had to take time out for his new 2022 General Motors Super Bowl ad. For the 60-second spot, the iconic Mike Myers villain is joined by his Austin Powers costars some 20 years after the franchise’s last installment. In the commercial, Dr. Evil announces outside his volcano lair and in the General Motors HQ high-rise that he will take over the car manufacturer with the help of right-hand man Number 2 after his son Scott Evil and assistant Frau Farbissina persuade him to save the world by reducing their carbon footprint with electric vehicles.
A one-minute buddy comedy is always a formula that produces Super Bowl commercial success. So we were charmed to see Paul Rudd and Seth Rogen partaking in some sensitive bro time over bags of Lay’s potato chips, which were present for all of their fondest memories: belting out Shania Twain’s “Still the One” on a road trip, getting kidnapped by a stalker, buying a house inhabited by a ghoul. “Those were good times,” Rudd says. “You ready?” Cut to Rudd officiating a wedding between Rogen and Janet, the ghoul, who levitates during the hora.
T-Mobile is reuniting Scrubs stars Zach Braff and Donald Faison for a musical duet in a surprise third Super Bowl ad promoting the carrier’s new 5G home internet product. T-Mobile is known for making a splash in its Super Bowl appearances with multiple ads per game that often star a raft of big-name celebrities. The carrier also uses the massive platform the Big Game provides to set the stage for its marketing campaigns in the coming year. The 2022 Super Bowl brought together everyone’s favorite, Dolly Parton and Miley Cyrus. With the addition of T-Mobile’s third spot, all three major wireless carriers will now be promoting a home internet service in some form during this year’s Super Bowl. Verizon is tapping Jim Carrey to promote its own 5G home and business offerings and will run a regional play around its AT&T Fiber service. Home internet has become more critical than ever for most Americans during the pandemic, and carriers see the use of 5G for broadband as a promising new avenue to show off fledgling next-generation networks.