ATLANTA, GEORGIA - DECEMBER 18: Shedeur Sanders #2 of the Jackson State Tigers rushes away the South Carolina State Bulldogs during the first half of the Cricket Celebration Bowl at Mercedes-Benz Stadium on December 18, 2021 in Atlanta, Georgia. (Photo by Kevin C. Cox/Getty Images)

This is the second recruiting season where NIL deals are a part of the College Football process.

After a year where you did not see a ton of deals getting done because of the newness of this

phenomenon, big time universities, boosters, and recruits are starting to figure this system out. 

Between the transfer portal, and NIL deals college sports has a completely new landscape.

Shadeur Sanders the son of Deion “Coach Prime” Sanders, received an NIL deal from Gatorade. Jackson

 State received a lot of press and attention last season the first full fall season under the elder Sanders. 

Hue Jackson who was in the news this week after commenting on his time as the Head Coach of the Cleveland Browns.  He said he was given a plan for coaching and a roster that was setup to lose for draft picks. 

Coach Hue Jackson won 1 game in seasons, and was still retained and receiving large bonuses, that he he didn’t understand.  Coach Jackson is now the Head Football Coach at Grambling State University.   Grambling is working out an NIL deal where all of his scholarship athletes will be receiving a yearly cash bonus via a deal with the University. 

PASADENA, CA – JANUARY 18: American Team Head Coach Hue Jackson talks with officials during a game against the National Team during the NFLPA Collegiate Bowl played on January 18, 2020 at the Rose Bowl in Pasadena, CA. (Photo by John Cordes/Icon Sportswire via Getty Images)

The details of the deal haven’t been disclosed but this will be a game changer for kids considering HBCU’s for their college football exploits and for their education experience.

The major college football power that seems to have figured out Name, Image and Likeness is the Aggies of Texas A&M and their Coach Jimbo Fisher.  The Aggies pulled in one of the best recorded recruiting classes of all time.  

African American athletes were apart of that history recruiting class including the list below.

Walter Nolen – Offensive Lineman

Shermar Stewart – Defensive Lineman

Chris Marshall – Wide Receiver

Jacoby Matthews – Safety

Evan Stewart – Wide Receiver

Gabriel Brownlow-Dindy – Defensive Lineman

Anthony Lucas – Defensive Lineman

  It is rumored that Texas A&M boosters will be coughing up around 20-25 million dollars for this recruiting class.  The structure of how these deals are reportedly working. 

When NIL first started it was mostly involving big companies like Nike, Gatorade and the usual suspects.  Now what is happening is boosters will get together and look at the hot recruits list and team up and create an LLC. 

They work on recruiting the young person to the school and that that athlete then will in return use their platform as a college athlete to promote their Business or Charity that the LLC supports.  To keep the kids committed the NIL deals are usually for multiple years and if the athlete leaves before the contract is over they leave the NIL cash on the table which seems fair.

  Boosters have always been a part of the college recruiting process.  Legally they helped to build facilities, new fields, training areas, modern stadiums, and training tables. 

On the under-handed side there were the $500 dollar handshakes, buying houses, cars, tractors, and getting jobs for recruits’ parents.  Now boosters can legally benefit students with NIL deals. 

The game has changed if you have an alumni base with deep pockets.  Texas A&M has showed us the way.  I imagine that other schools will pick up on this and go hard in subsequent years.

After years of colleges selling jerseys, video games, and other paraphernalia without student athletes making a dime, the labor force of college athletes are finally getting their piece of the pie.


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