Kushae is a Black-owned and women-led business. In 2018, board-certified OB/GYN Barbara McLaren and entrepreneur Kimba Williams founded the first OB/GYN-created, plant-based feminine care system, Kushae (pronounced Koo-shay). Dr. Barbara is a breast cancer survivor, and her struggle with finding natural feminine care solutions led to the partnership with Williams to found Kushae.
Kushae, the first and only OB/GYN-created, all-natural feminine care brand, was created to address a problem experienced by many women: how to safely and effectively treat their everyday feminine health concerns. It offers all-natural products for everyday use as well as for the treatment of feminine issues like bacterial vaginosis, itching, chafing, and odor.
Kushae products contain plant-based, botanical ingredients and are free from artificial, chemical, and synthetic ingredients. None of the Kushae lines of products contain parabens, sulfates, artificial colors or dyes, artificial perfumes, mineral oil, aluminum, and alcohol among others.
Recently, Kushae partnered with their Brand Ambassador, Grammy award-winning artist, and mom, LeToya Luckett on a Summer Product Launch. The campaign is aimed at helping women unapologetically make their feminine health a priority. Kimba Williams said “Women are craving real, credible, honest sources of information about feminine and intimate health.
We chose LeToya Luckett as our Kushae’s Brand Ambassador because of her passion for healthy living…” Besides that, Latoya Luckett stated “I am excited to work with Kushae. As the proud Mom of two beautiful children, I understand how the different phases of life can change a woman’s body. I support Kushae’s simple, science-backed natural products and welcome the opportunity to spread positive information to educate women about the importance of their feminine health and wellness.”
Kushae offers an all-natural feminine hygiene solution. It helps you to reclaim control of your health by improving your daily self-care routine. The vulva-friendly products contain the highest quality natural, plant-based, highly effective ingredients such as neem, aloe, and marshmallow extracts.
The founders, Dr. Barb and Kimba, conducted thorough testing and research on every ingredient. Hence, you can rest assured that Kushae products are gentle and will keep you fresh and clean without putting your health in jeopardy.
Kushae helps women feel confident and in control of their bodies at all times. The Kushae website offers a range of products such as feminine deodorant spray and boric acid suppositories. They also offer amazing services such as customized vulva routines that support your vaginal health, an ‘Ask the Expert’ segment, and overall feminine hygiene education. All these have the aim of educating women on the importance of vaginal care and maintenance.
The Kushae brand is taking down the stigmas and barriers women face when it comes to addressing their feminine health and wellness. It’s providing education and information that will help women make informed decisions about their personal health. Kushae is also creating channels for open dialogue where women can be confident and comfortable in learning about their bodies. Thus encouraging them to be more proactive about their feminine wellness.