Click on the link to watch an In-depth interview with Gregory Reed

Detroit, famously known as “Motor City,” has a vibrant history of car culture, and nothing embodies this spirit more than “The Annual CruisIN’ The D'” event. This largest urban gathering of its kind takes place from August 18th to 20th, 2023, and promises an unforgettable experience for all attendees. The event is free for spectators and provides an opportunity for car enthusiasts, bikers, and philanthropists to come together and make a positive impact on their community.  

At its heart, CruisIN’ The D’ is a charitable event known for its “Cruise for a Cause” initiative. Participants, ranging from classic car owners to cruising enthusiasts, rally together to donate funds to local charities and initiatives. The event not only celebrates automotive history but also seeks to enhance the quality of life for the people of Detroit. The event is organized by the CruisIN’ The D’ foundation, a 501(c)3 non-profit, founded by Gregory Reed, with the support of Jeff Wardford, Lou Vinson, and Nikki Howard-Combs, the Executive Director. Together, they have been instrumental in attracting tourism and creating vendor and marketing opportunities for the community.  

The event welcomes car clubs and biker clubs from all over, fostering a sense of camaraderie among like-minded individuals. The breathtaking showcase of classic cars, lovingly restored to their former glory, is a sight to behold. The passionate owners proudly display their automotive treasures, sharing stories and sparking nostalgia among visitors. Meanwhile, bikers add a touch of rebellion and excitement to the event, adding to the diverse mix of participants.  

One of the highlights of the event is the prestigious award presentation, where outstanding participants are recognized for their commitment and dedication to the cause. These awards not only recognize the efforts of individuals but also inspire others to contribute positively to the community.  In 2023, CruisIN’ The D’ introduces an exciting new addition: a national sketch battle design competition. Within the time constraint of just 30 minutes, talented artists and designers must create their vision of a car. This captivating competition not only showcases creative talent but also adds an element of suspense and anticipation for spectators.  

Beyond the automotive attractions, CruisIN’ The D’ offers a variety of entertainment, including live performances, music, and dance. Local food vendors provide a delightful culinary experience, offering a taste of Detroit’s diverse cuisine. Networking opportunities abound, bringing people together from all walks of life and fostering new connections within the community.  Furthermore, the event emphasizes the importance of health and well-being by hosting a health fair. 

This initiative provides essential health screenings, valuable health information, and resources to the attendees, promoting a healthier lifestyle among participants and the wider community.  “The Annual CruisIN’ The D'” stands as a beacon of unity, culture, and compassion in the heart of Detroit. Through its unwavering commitment to charitable causes and community development, it exemplifies the spirit of giving back and coming together for a brighter future. So mark your calendars and join the festivities at this incredible event. For more information and participant registration, visit https://www.cruisinthed.com. Cruise into Detroit’s past, present, and future, all for a good cause!

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