Re-posted from Later Blog
30 Black Creators on Social Media to Follow in 2022:
Completed list: https://later.com/blog/black-creators-on-social-media/
From the tech to wellness industries, we’re sharing 5 of the top 30 Black creators on social media to follow, learn from, support, and work with. This list is just the tip of the iceberg.
#1: Donye Taylor
In one of many examples, she used Drake’s ‘Certified Lover Boy’ album rollout as an opportunity to educate her community about the tactics his team used. Valuable content: check.
#2: Thaddeus Coates (Hippy Potter)
Thaddeus Coates, aka Hippy Potter, is a creative who is equal parts illustrator, animator, and model. Talk about a triple threat.
Having worked with brands like Lego and Ivy Park, he uses his platform to uplift and inspire with “Hippy-designed” affirmations and captions.
#3: Mahdi Woodard
Looking to take your small business from zero to a hundred?
As a marketing strategist and entrepreneurship coach, Mahdi Woodard uses his platform to deliver impactful tips and insights – in a relatable voice.
Using a mix of carousel posts, memes, and Livestreams, Mahdi is a great follow for anyone looking for marketing advice that you can actually use.
#4: Myla aka @pradaolic
Myla aka @pradaolic hails from the UK, and is a queer content creator, makeup artist, and model who is also part of the trendiest generation: Gen Z.
Having already captured the attention of outlets like Allure Magazine, Myla should be on every beauty brand’s list of creators to partner with this year.
#5: Amber Burns
On any given day, you’ll find Amber talking about self-care, giving advice on life as a creator, doing book reviews, and much more.
And with many brands now seeking to collaborate with more Black creators on social media, it shouldn’t be a one-off checkbox exercise.
Instead, look to create diverse campaigns, speaker lineups, and partnerships year-round.
To learn how to create a more inclusive marketing strategy, watch our workshop with strategist Sonia Thompson: