Re-posted from Later Blog
30 Black Creators on Social Media to Follow in 2022:
Completed list: https://later.com/blog/black-creators-on-social-media/
From the tech to wellness industries, we’re sharing 5 of the top 30 Black creators on social media to follow, learn from, support, and work with. This list is just the tip of the iceberg.
#1: Donye Taylor
Donye Taylor is a digital strategist who’s built an engaged following on Twitter and Instagram because of her brilliant insights on millennial and Gen Z culture, and how they relate to marketing.
In one of many examples, she used Drake’s ‘Certified Lover Boy’ album rollout as an opportunity to educate her community about the tactics his team used. Valuable content: check.
#2: Thaddeus Coates (Hippy Potter)
Thaddeus Coates, aka Hippy Potter, is a creative who is equal parts illustrator, animator, and model. Talk about a triple threat.
Having worked with brands like Lego and Ivy Park, he uses his platform to uplift and inspire with “Hippy-designed” affirmations and captions.
#3: Mahdi Woodard
Looking to take your small business from zero to a hundred?
As a marketing strategist and entrepreneurship coach, Mahdi Woodard uses his platform to deliver impactful tips and insights – in a relatable voice.
Using a mix of carousel posts, memes, and Livestreams, Mahdi is a great follow for anyone looking for marketing advice that you can actually use.
#4: Myla aka @pradaolic
Myla aka @pradaolic hails from the UK, and is a queer content creator, makeup artist, and model who is also part of the trendiest generation: Gen Z.
Having already captured the attention of outlets like Allure Magazine, Myla should be on every beauty brand’s list of creators to partner with this year.
#5: Amber Burns
Whether it’s via Instagram, YouTube, her podcast, blog, or anything in between, influencer Amber Burns is a content creating force.
On any given day, you’ll find Amber talking about self-care, giving advice on life as a creator, doing book reviews, and much more.
A recent report found that the pay gap between white and Black influencers is 35%, spotlighting a lack of diversity in marketing.
And with many brands now seeking to collaborate with more Black creators on social media, it shouldn’t be a one-off checkbox exercise.
Instead, look to create diverse campaigns, speaker lineups, and partnerships year-round.
To learn how to create a more inclusive marketing strategy, watch our workshop with strategist Sonia Thompson: