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The National Museum of African American History & Culture in Washington, D.C., which featured ten top-performing startups from the HBCU Founders Fellowship program who competed for up to $25,000 in funding” All of the teams that pitched have an exceptional value proposition. All Things College, presented by Gia Tejeda, the founder, offered a unique value proposition. This value proposition informs students and parents nationwide on college readiness, standardized test prep, and scholarships” This business will be a must-have for all students, especially in the BIPOC (black, indigenous, people of color) communities.  

The founder of All Things College, Ms. Gia Tejeda, began to develop All Things College (A.T.C.) as a freshman in high school. Gia shared with the audience that “the problem is that the access to funding can pose a barrier to attending college and that only 57% of BIPOC students have access to the full range of math and science course necessary for college readiness whereas for Asian and White is over 71%.” Also, she reports that 45.9% of Black students complete their degrees in 6 years (maybe balancing out full-time work and family responsibilities) instead of 4 years which may require more challenges.” Gia reflects that “her initiative in high school emerged into a business committed to bridging the gap from high school to higher education to assist the Black community.” 

Tejeda emphasizes that “the primary purpose of A.T.C. is to champion quality education by informing students and parents nationwide on college readiness, standardized test-prep, and scholarships, ensuring an increase in minority economic growth and college retention rates.” Gia is passionate about empowering, encouraging, and equipping others to break generational glass ceilings. She firmly believes that if scholars from minority communities receive a higher education, this will improve their community and catapult their success post-graduation.

As Gia plans for post-graduation from Spelman, she will continue to inspire scholars worldwide to dream big in life and reach their full potential, especially in furthering their education. She reports as of May of 2023, All Things College has reached over 2,000 scholars across the United States and has helped several students receive full rides, partial scholarships, and acceptance admission from many schools. The list of schools includes Vanderbilt University, Spelman College, Duke University, East Carolina University, Emory University, Fayetteville State University, Hampton University, Howard University, North Carolina Central University, Louisiana State University, North Carolina Agricultural & Technical State University, University of North Carolina at Chapel Hill, Hampton University, and Georgia Institute of Technology. 

Education is key! However, managing debt, especially college debt, is also crucial to starting an effortless lifestyle. Gia Tejeda is open for business and welcomes strategic partners. All Things College!

The Narrative Matters!


Jones, L. (April 26, 2023). Event Recap: The HBCU Founders Initiative and UNCF Hosted The Better Futures Pitch Competition in Washington, D.C. The Narrative Matters. Event Recap: The HBCU Founders Initiative and UNCF Hosted The Better Futures Pitch Competition in Washington, D.C. – The Narrative Matters

Tejeda, G. (2023).

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